20
4月
2020

The Dynamic Business Forging Opportunity in Today’s Economy – Stories

KirillTatarinov,CorporateVicePresident,MicrosoftBusinessSolutions

PressPassspokewithMicrosoftBusinessSolutionscorporatevicepresidentKirillTatarinov,thekeynotespeakeratConvergence2009。

TatarinovtalkedabouttheconceptoftheDynamicBusinessandhowMicrosoftDynamicssolutionscanenableorganizationstoempowertheirpeople,streamlinetheirprocesses,parecosts,connectwithpartnersandsuppliers,anddrivecustomersatisfaction。

PressPass:WhatkeymessagesdoyouhaveforbusinessesatConvergence2009?

Tatarinov:Werelivingthroughatimeinwhichtheonlyconstantischange。

Itcanbealittlescary。

Butoutofchangecomesopportunity。

Sothethemeofthisyearseventisthepowerofpossibilities,whichspeakstothepowerfulnewopportunitiesopeningupforthesmart,savvyorganizationwhatwecalltheDynamicBusiness。

Withthat,wereputtingthequestionsthatreallymattertobusinessestodayfrontandcenteratthisyearsConvergence:Howtooperatemoreefficientlyandeffectively,howtonavigaterapidlychangingconditions,andhowtoseizeopportunitiestodriveenduringsuccess。

WeresendingthemessageoutloudandclearthatorganizationscancountonMicrosoftDynamicsasthelinchpinoftheirstrategytoflourishandgrowintodayseconomicenvironmentbyempoweringthemtobeanall-rounddynamicbusiness。

PressPass:CanyouexplainabitmoreaboutwhatyoumeanbytheDynamicBusiness?

Tatarinov:Sure。

TheDynamicBusinessisourvisionofmanagingabusinessformaximumrelevance,responsiveness,andimpact。

Keytothisarethreecoreinvestmentareas。

Letsstartwithpeople。

Theyrethelifebloodofanorganization,itsmoststrategicasset。

Ultimately,productivity,efficiencyallthesekeybusinessperformanceindicatorscomedowntoempoweredpeople。

Thatswhyitsimperativetoensuretheyresetupforsuccessandfullyenabledtorealizetheirpotential。

Thesecondelementisprocess。

Effectivestreamlinedprocessesgivebusinessesabackbone。

Theyrewherestrategyandexecutioncometogethertodeliverresults。

Getthemrightandyouhaveanorganizationthatisagile,responsive,andabletoproactivelyembraceopportunities。

Thethirdcomponentwecallecosystem。

Thisgetstothewebofinterconnectivitywithinwhichsuccessfulbusinessesoperateandwithoutwhichtheysimplycannotthrive。

Nobusinessisanisland。

Customers,partners,suppliersandvendorsareabsolutelyintegraltotheirsuccess。

Itsthisconnectednessthatliesattheheartofthedynamicbusiness。

Independently,eachareaisessentialtooperationalexcellence。

Together,theyintersectandpowerfullyreinforceoneanother。

Productivityandadaptabilitygohand-in-handandinturnspurgreaterconnectivityandcustomersatisfaction,forexample。

Byfoldingthemintothefabricoftheirorganization,businessescantapintothesynergiesbetweenthemtogeneratepowerfulresults。

PressPass:SohowcanMicrosoftDynamicscreateadynamicbusiness?

Tatarinov:MicrosoftDynamicsproductsarereallydesignedtoenablethedynamicbusiness。

Thatshowwethinkofit。

Theyreengineeredtoworkthewayrealpeopledo。

ThismeansextendingtheuserinterfacepeoplearealreadyfluentinfromMicrosoftOfficetoshortentheirlearningcurveandgetthemupandrunningwithminimalhassle。

Anditsawayofthinkingthatsembodiedintherole-tailoreddesignprincipleswerenowemployingacrossMicrosoftDynamicsproducts。

TheRoleCentersinMicrosoftDynamicsAXandMicrosoftDynamicsNAV,forexample,enableindividualworkerstocutthroughtheclutterandgainquick,easyaccesstothetoolstheyneedtoperformtheirparticularjob。

Werealsoempoweringendusersandfuelingbusinessinnovationbyopeningupaccesstobusinessintelligence,collaborationandothersophisticatedcapabilitiesthatinlessuser-friendlysolutionsarelimitedtoanarrowtierofspecialists。

Inthemeantime,wevestrivedtoensurethatMicrosoftDynamicsapplicationsintegrateseamlesslywithproductssuchasSQLServer,SharePointServer,OfficeCommunicationsServer,andtheMicrosoftOfficesystem。

ThatwaybusinessescantakeadvantageofsynergiesandextendthevalueoftheirexistingITinvestmentsacriticalconcernintodayscost-consciousenvironment。

PressPass:Theeconomyistopofmindforsomanybusinessleaderstoday。

HowisMicrosoftDynamicshelpingcustomersfacethischallenge?

Tatarinov:Idhighlighttwoareasinwhichwereinnovatingtohelpcustomersmaximizethevalueoftheirexistinginvestments。

Firstoff,werecentlyreleasedasetoftools,availableatnocharge,thatenablebusinessestotracktheirenergyconsumptionandenvironmentalimpact,andidentifyopportunitiestocutcostsandreducetheircarbonfootprintallfromwithintheirERPsolution。

TheEnvironmentalSustainabilityDashboardforMicrosoftDynamicsAXisagreatexampleofhowdoingtherightthingalsomakescompellingbusinesssense。

Complementingthedashboard,weveissueddetailedguidanceonhowtoimplementenvironmentalmanagementaccountingwithMicrosoftDynamicsGPandwillshortlybedoingthesameforMicrosoftDynamicsNAV。

Second,IdcallouttheannouncementsweremakingatConvergence2009aboutMicrosoftDynamicsCRM。

ThenewserviceupdateforMicrosoftDynamicsCRMOnline,code-namedRelease3,deliverssignificantenhancements。

Theseincludeimprovedeaseofuse,serveruptimeandperformance。

PlusithasnewfeatureslikeInternetleadcaptureandcertificate-basedauthentication。

WealsorecentlyreleasedeightMicrosoftDynamicsCRMAccelerators,asuiteofadd-onmodulesthatsignificantlyextendthecapabilitiesofcustomersCRMplatformatnoadditionalcost,allowingthemtoimproveefficiencywhiletheyincreasecustomersatisfaction。

Anexampleisthee-serviceaccelerator,whichallowsbusinessestocreateaself-serviceportalforcustomerstotroubleshootissues247。

Thisgeneratesconsiderablesavingsonthecallcentercoststheydotherwiseincurinofferingsuchaservice。

Again,wereenablingcustomerstodrivebottom-linesavingsandtop-linegrowthatnoadditionalexpense。

PressPass:Arethereanyexamplesyoucanshareofcustomerswhoaremakingthisareality?

Tatarinov:Youbet。

WiththisyearsConvergencetakingplaceinNewOrleans,theAmericanRedCrossisagreatexample。

TheAmericanRedCrosswasamongthefirstrespondersonthesceneintheimmediateaftermathofHurricaneKatrinain2005。

AmericanRedCrossworkersandvolunteersledamassivehumanitarianreliefeffortthatwasinstrumentalingettingurgenthelptothousandsofpeopleindireneedandsavingscoresoflives。

TheAmericanRedCrossisperhapstheultimatedynamicorganization。

Itsabilitytooperateeffectivelyandefficientlycanmakethedifferencebetweenlifeanddeath。

TheAmericanRedCrossofGreaterClevelandreliesonbothMicrosoftDynamicsCRMandERPsolutionstotrackandmanagetheiroperations。

ThechaptercreditsMicrosoftDynamicswithhelpingitcutcosts,drivegreaterfinancialtransparencyandincreaseproductivitybusinessperformanceimprovementsthathaveenabledittoredoubleitsfocusonitscorehumanitarianmission。

WereveryproudtobeabletohelpanorganizationwiththestatureandvisionoftheAmericanRedCrossandtoplayapartinthegreatworkitdoes。

PressPass:WhatcancustomerslookforwardtofromMicrosoftDynamicsintheyearahead?

Tatarinov:Thebiggestmessagetogetacrossgoingforwardisthatourcustomerscancountonusbeingbehindthemeverystepoftheway,investingintheirfutureandabsolutelycommittedtotheircontinuedsuccess。

Overthenexttwoyears,customerscananticipateaseriesofmajornewreleasesofeveryoneofourERPandCRMproducts,accompaniedbyregularincrementalupgradessuchasfeaturepacksandservicepacksthatreallyfine-tuneexistingreleasesandmakethemevenmorecost-effective。

Bydeliveringcontinuousinnovation,weofferourcustomerstheassurancethattheyrealwaysonthecuttingedgeoftheverylatesttechnologicalcapabilitiestodrivetheirbusiness。


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